What is GORE-TEX?

What is GORE-TEX?
GORE-TEX is an amazing breathable, waterproof textile found in clothing involving hiking, mountaineering, etc. making it a high-performance material. We as consumers have seen Nylon in several avatars, the highlight being it doesn’t let Ultraviolet rays pass through. But then, nylon does not let water vapor pass through it either. This means nylon waterproof clothing traps...

History of New Balance

History of New Balance
William J. Riley founded the New Balance Arch Company in 1906 in Boston, Massachusetts. The company manufactured arch supports and orthopedic shoes and focused on this particular niche for most part of the 20th century. Despite decades of consistent high-quality craftsmanship, the company remained a rather unknown entity and an obscure brand to the mass market,...

What is Patent Leather?

What is Patent Leather?
A process that was called “Japanning” and meant high lacquering of leather to give it a glossy, shiny finish can be called the birthplace of the concept of patent leather. So is it some kind of leather? No, it’s a finish just like Suede. You would dip leather in a resinous varnish and then polish...

History of PUMA

History of PUMA
Gebrüder Dassler Schuhfabrik aka Dassler Brothers Shoe Factory was the name they chose for their company that began its operations back in 1924 at Herzogenaurach, Germany. Just 4 years later, Amsterdam was host to the Olympic Summer Games, where majority of the German athletes wore Dassler spikes and won gold medals. The Berlin Olympic games followed...

Puma Ignite Limitless Core

Puma Ignite Limitless Core
A running sneaker can easily look stylish and with Athleisure passing the acceptance test to consequently go mainstream, it’s no longer just a possibility but more of an everyday reality. PUMA’s timing has been impeccable because it defies the wider bloated perception that a runner needs to have suede or goretex slapped on its upper to be accepted as...
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